CBInsights published again their 20 reasons why startups fail research.

We agree with most of it but have to differ on the first five reasons why a business fails.

Startup failures rarely come from the inability to create a product or raise funds. Instead, the culprit is typically a lack of understanding of either the market or the customer.

The first and utmost reason startups fail on our list is #1 but there is more to it. And here is our basic list:

1. LACK OF MARKET FIT,

2. LACK OF INTELLECTUAL CAPITAL,

3. LACK OF A COHERENT & COMPLEMENTARY TEAM (ALSO PART OF LACK OF INTELLECTUAL CAPITAL),

4. LACK OF BUSINESS FUNDAMENTALS AND EXECUTION,

5. LISTENING TOO MUCH TO OTHER BUSINESS EXPERT WANNABES…

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And here are the 20 reasons form CBInsights: