Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter Gamble hired Hollywood directors to teach its executives storytelling techniques.

Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

* Define culture and values

* Engender creativity and innovation

* Foster collaboration and build relationships

* Provide coaching and feedback

* Lead change

* And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success.

Complete with examples from companies like Kellogg’s, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

 

DO YOU WANT TO BUY THIS BOOK FROM AMAZON?  Click below, or share with others or check out the free preview.

Help the environment and please consider an alternative to a paper book. Buy the Audible version if available. Not only you will save couple hundred trees and paper waste but you will be able to have 24/7 listening access to your books anywhere, anytime from your mobile smartphone!