Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
(You need to read and lsiten to this book as many times as you can. This is how to pitch perfect! anything!)
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million–and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art–it’s a simple science. Applying the latest findings in the field of neuro-economics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
This is the most important process one can learn from this book, the art of the Frame, the Story, keeping them asking for more (the Intrigue), and the Prize. Plus making sure to take the check home!
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money–and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience–and you’ll have more funding and support than you ever thought possible.
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