Writing “right” is so important! (read on to find out why)

Are you sending perspective clients the right message? You may think that you’re explaining who your company is, and what they do. But it’s easy to create a disconnect. There’s such a thing as a knowledge gap. You know more about your given industry than your customers. When you fail to explain your core message in a way that registers with your audience (see the confused mindset below), you’re doing your audience a disservice. The style with which you talkContinue reading Writing “right” is so important! (read on to find out why)