Zero to One: Notes on Startups, or How to Build the Future Pitch Anything! The 22 Laws Of Marketing! How To Achieve Explosive Customer Growth Ask: The Method to Discover Exactly What Your Customers Want to Buy! Hooked: How to Build Habit-Forming Products The Magic of Thinking Big! The Power of Consistency! Lead With A Story! The Magic Question! The Psychology Of Selling! Traction: Get a Grip on Your […]
People Product And Processes (The first 3 Ps of Startup Port 6 P Process!) In addition to innovation process from idea to value generating product and market proven business model, startups also need to build a strong and committed founding team and develop both of these together into a real growing business and organization running processes that effectively capture the value created. While there are many great resources and self education tools available for product and business development, where most […]
The Elevator Speech: Most people have the wrong idea about your elevator pitch! It should be based on a social conversation rather than trying to sell something! It has to be a conversational process and very succinct and short! There are three fundamental parts of an elevator pitch: 1. The Benefit 2. The Differentiator 3. The Ask The Benefit: This is NOT WHAT YOU ARE SELLING! It is what you are SELLING MEANS TO THE PEOPLE WHO ARE USING […]