References

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How to Improve Your Brand Message

How to Improve Your Brand Message

How to Improve Your Brand Message Today (and Why It’s Important) | Copy-writing strategy | Your brand message helps distinguish you from the competition. It gives the customer an idea on your ideas and values, giving them more reason to do business with you. A strong brand message can drive future marketing and content-writing decisions. Wal-Mart’s revolves around pricing, and their slogan “Always the low price.” Their website touts their every-day low prices. Much of their advertising and marketing revolves […]

The Most Successful Brands Focus On Users Not Buyers! – from HBR

The Most Successful Brands Focus On Users Not Buyers! – from HBR

Click to read the article: The Most Successful Brands Focus On Users Not Buyers!     […]

Four ways to build an Innovative Team – from HBR

Four ways to build an Innovative Team – from HBR

Click to read the article: 4 ways to build an Innovative Team […]

Why are you wasting your time? -from INC.

Why are you wasting your time? -from INC.

Click to read article: Why Daymond Thinks Most Entrepreneurs Are Wasting Their Time    […]

What Entrepreneurs Get Wrong! – from HBR

What Entrepreneurs Get Wrong! – from HBR

Click to read article: What Entrepreneurs Get Wrong!   […]

Why Startups Shouldn’t Chase Media Buzz-from HBR

Why Startups Shouldn’t Chase Media Buzz-from HBR

Click to read article:  Why Startups Shouldn’t Chase Media Buzz-from HBR   […]

5 traits angel investors look for in startups

What angel investors look for in startups Over 700 investors attended the 2016 Angel Capital Association’s Summit at the Pennsylvania Convention Center last fall. Here are a few key takeaways from what angel investors are looking for in a company that is worth their while from this event. 1. Notable founder profile “Entrepreneurs need to elevate their personal profiles,” “We’re interested in knowing what the founder is all about and how much they have invested in this.” A founder needs […]

Founder’s document checklist, the Ultimate Checklist

Founder’s document checklist, the Ultimate Checklist

(We are getting close to the ultimate list…) As a founder, you’re faced with a lot of research, decisions, and processes from day one but knowing which documents you need should not be one of them. These documents and the way in which you organize them can make or break the future of your business. To ensure you consider and accomplish everything you should at this early junction, we’ve created the below checklist to cover all early stage startup decisions […]

Founder’s Documents. Do you know which ones you need and must have?

Founder’s Documents. Do you know which ones you need and must have?

Founder Documents: The Ultimate Checklist As a founder, you’re faced with a lot of decisions, and processes from day one. Working intimately with startup founders we know for fact that many don’t know the ultimate checklist of must have documents. These documents and the way in which you organize them can make or break the future of your startup and ultimately your business. To ensure you consider and accomplish everything you should at this early junction, we’ve created the Founder’s Checklist […]

DOs and DON’Ts for startups

DOs and DON’Ts for startups

(Published in 2013, © Hal Tezcan ) Having been on both side of the table, in the early days of my career first as an entrepreneur seeking funds from investors and later as an advisor/consultant to investors and an investor myself I will try to condense 30 plus years of reality into 15 minutes of real life and real term DOs and DON’Ts Having sat through countless pitches, I can attest that many of them fall flat – and it’s not always […]

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