“When startups die, the official cause of death is always either running out of money or a critical founder bailing. Often the two occur simultaneously. But I think the underlying cause is usually that they’ve become demoralized.”
So you better be ready: bad shit will happen.
It always does in a startup. There is no way out of it.
The odds of getting from launch to liquidity without some kind of disaster happening are very rare (winning the lottery has better chances…)
So don’t get demoralized.
When the disaster strikes, just say to yourself, ok, this was what we were talking about. Shit happens!
What did we have to do?
Oh, yeah. Don’t give up and move on!